In what we believe to be a first for the global fast-food industry, Burger King Russia has reportedly created a virtual currency called the “Whoppercoin.”
The company has reportedly issued one billion of the tokens using the Waves blockchain platform. According to Fortune, the coin was launched alongside a new loyalty program: For every Whopper purchased, customers will receive one Whoppercoin. However, it’s unclear if the company will accept the digital tokens as payment.
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